Madrid / 2011
Client description: Unusual Studios is a new television and film production company based in Madrid. Their founders are both scriptwriters and have long experience in the industry.
Brief: The brief was to create a logotype that is atypical, flexible, friendly and not too serious.
Approach and solution: We played with the two words placing one upside down and stretching a part of the tall part of the typeface, to recall the idea of film without making it too straightforward. A fun, recognizable and flexible logo that works in many formats.