Client description: Ficciones Asiáticas is an exhibition created by Begihandi, a basque cultural association that have created the International Photography festival Getxophoto. In 2009 they presented Ficciones Asiáticas (Asian fictions) an exhibition curated by Alejandro Castellote. On 2011 the exhibition was brought to Lima.

Brief: The brief was create the graphic identity for the exhibition of eleven photographers that brings together for the first time in Peru, whose works illustrate Asian photography creative effervescence that is taking place in China, Japan, Taiwan and South Korea. The challenge was to represent the exhibition avoiding clichés of Asian iconography.

Approach and solution: We started developing the typography for the logo that will be used on the exhibition and all graphic pieces. The red color has a strong presence on Asian culture and using the angles of the typography we add some shadows to give volume to represent high detail on the artists work. We worked the typography as the only graphic element, strong, simple, and minimal.