Ficciones Asiáticas: Typography

Lima / 2011

We started developing the typography for the logo of Ficciones Asiáticas that will be used on the exhibition and all graphic pieces. We chose the colour red as it is very present in Asian culture and used angles in the typeface to represent the high detail in the artists’ work that aren’t visible until you look closely.

The typography was applied as the only graphic element to create a strong, simple, and minimal design.

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