Client description: Oliver Hernaiz Architecture Lab is an office devoted to urban analysis and cultural research of contemporary society through design, architectural practice and urban strategy.
OHLAB works on a variety of professional and academic projects in Madrid, Barcelona, Palma de Mallorca, New York and Ho Chi Minh City.
Prior to open OHLAB, Jaime and Paloma worked in Shanghai and Beijing at the Office of Metropolitan Architecture (OMA) led by Rem Koolhaas.
OHLAB creative process is based on exhaustive and rigorous exploration of possibilities, ranging from the most serious to the most absurd, to find strategies to get more of the spaces.
Brief: The graphic identity should not seem pretentious, but rather simple, especially efficient. Efficiency must not conflict with good design.
It must be original, creative, and unpretentious not cheap, maintaining professionalism, capable of change, open to possibilities, professional yet informal, casual and accessible at the same time. Values that can bring more and communicate more with creativity and good design rather than the use of expensive materials and techniques.
Approach and solution: If the action of building is to join different shapes and materials, we wanted to create something complete opposite, a card that you have to break, segment or deconstruct to use it.
The cards has been perforated into different segments that represent the areas of an architectural drawing that can be segmented in different ways tailored to the needs in an efficient way.
These different variations arise depending on how you tear it apart. In each sheet there are twenty-one different card possibilities without repeating the same design once. And even with the possibility that a card can, if necessary, be broken down on two parts without impairing its function, since the information is distributed equally on both sides.
The patterns we use in the back are those that come by default in AutoCad (architects software) the absurd and ironic side that we love the most.