The LAD Poster is perhaps the first detachable poster. It can be detached in 7 parts; from A2 to A8, each format being in a different color.
The perforated, multipurpose panels of the poster allows you to detach and combine them to make a new composition or make six different poster sizes, it can also be used as a paper size guide reference.
The concept comes from the Spanish word “recurseo” perhaps the most similar word in English is resourcefulness, unlike wealthy countries in Europe or North America, Latin American people are described as being distinguished by their ability to optimize, drawing creative opportunity from an absence of wealth. This manifests itself through the perforated, multipurpose panels of the poster which doubles up as program, guide, festival brochure and flyer.
The LADFEST poster it is printed in offset in six fluo colors on Antalis premium paper. All the banners and signage of the festival are made by the same artist that work with music bands of Cumbia and chicha, made the traditional way combining silkscreen and hand painted fabric with neon colors.