IS Creative Studio: Cards

Madrid / 2013


Client description: These are the fourth edition of our awarded business cards.  I think we are listening too much Digital Cumbia nowadays 

Brief: The business cards had to be original and very attractive to people and would work almost like a design object. Although we like the minimal look of only our logo, we felt that the cards needed a touch of colour.

Approach and Solution: We decided to add it on the sides so as not to make it feel like a corporate colour. We printed on a 480gr cotton paper that worked perfectly but as the printer couldn’t print the sides, we had to do it ourselves with a Pasche airbrush. Diverse colours were combined and mixed together for a very interesting effect. We painted three different colours on each one.

This project won at Brand New Awards Best of the Category on Basic Identity Applications and Judges’ Pick.


While not entirely novel, it did seem to capture the spirit of the time quite well. It worked for me on two levels: one, as a piece of social narrative since communications today are somewhat of a paradox—there are so many forms of high-speed messaging, it seems like important messages can get buried by the the noise. Second, by adopting an “anti-identity,” IS (as a design studio) presents itself as a clean slate, not about to impart some pre-determined agenda on their clients’ work. Of course, the “anti-identity” posture is very much an identity. The airbrushing of the card edges was a nice touch, giving a contemporary ring to the austere presentation of redaction. — BRETT WICKENS / THIS WAS WICKEN’S JUDGE’S PICK

This appropriately ambiguous mark wants to have it both ways: a fill-in-the-blank invitation and a blacked-out redaction. I can’t decide if the registration mark is creepy or cutesy, but the red/magenta and black/white color scheme is beautiful. — ANDREW BLAUVELT

The irreverence of the redacted symbol elicited laughter and admiration from all judges. — ELLEN GLASSMAN

This system is clean, spare, and elegant. — PAULA SCHER

Again: simplicity and originality. I really liked this one for those reasons. The execution with the color being applied on the side of the business cards made it even stronger. This one put a smile on my face. — MICHIEL SCHRIEVER

“The execution with the color being applied on the side of the business cards made it even stronger.”

“This one put a smile on my face.”


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