Client description: Spanish culture magazine el Duende + Onitsuka Tiger
Brief: Design a cover for El Duende magazine for the cultural calendar for 2014 with Onitsuka Tiger as sponsor. The cover needed to feature the brand in a subtle way.
Approach and solution: We produced a typographic cover and animation that focused on a good wish for the new year, in a difficult moment for Spain: “Grow”. To grow as a startup, to grow as a company, to grow as a human being. We made the number fourteen with 197 colours of shoelaces. The process was so much fun that we decided to make a video.