Client description: Getxophoto festival takes place in the city of Getxo in the Basque Country and it differs from other festivals of photography by exploring the use of unconventional formats and spaces. More information about Getxophoto here.
Brief: Getxophoto asked us to design the photo festival catalog for the 6th edition of the photography festival, this is the third edition curated by Frank Kalero which theme is “In Praise of Childhood”
Approach and solution: To develop the concept, we asked ourselfs of what is the common thing that children of very different ages love to do besides playing, and art related activity, that is how we find the colouring books. Doesn’t matter if you are a boy or a girl, if you have 3, or 6 or 13 years old, not even the country you live in, or the language you speak, colouring books are a universal language.
In collaboration with Michi Roji (Japan) and Eduardo Bertone (Argentina) from Guchagucha who created all the illustrations for the poster series. These posters with Getxophoto logo as the main character on different adventures, in the forest, in the city and in space.
As usual we developed a typography to apply to all the sign system for the festival.
We extruded the typography and coloured to use it on all the sign system. The result was a childish fun signage.