Client description: Madrid Film Festival CINEMAD was born at the same time as FestiMad in 1994, at Sala Revólver. Since then it has never broken his annual appointment with the Independent and Cult Film. Cinemad has always opted for the new, the risk and raw talent with a rare programming, exteme and fun. The new CINEMAD logotype and posters are dynamic, based on the concept of 24 frames that one second of film contains. Cinema meets madness, CINEMAD is hyperactive and unique, always looking a different perspective in film.
Brief: The brief was to design the new posters with a punk soul, dark on the inside but elegant on the outside, challenging, direct, and a bit agressive. Targeting the cinema lovers and underground freaks, that love the rare, who love party and have fun.