Madrid / 2010
Client description: In 1982 Alejandro began working as photography curator. He has been artistic director and founder of the International Photography Festival PHotoEspaña in Madrid from 1998 to 2000. At present he works as free-lance, is guest curator of Photoquai a Biennial organized by the Museum Quai de Branly at Paris, curator of the Festival Getxophoto from 2007 until 2009. In 2006 he was awarded with the Prize Bartolome Ros for the best professional track record in photography in Spain. He curated the special exhibition of Spanish photography at SEOUL PHOTO 2010.
Brief: With an impressive track career and a humble personality the cards must represent his personality, and communicate in a modest contemporary way his profession.
Approach and solution: I designed a simple minimal and elegant card that represents photographs hanging on a wall of a gallery. Printed with a transparent UV varnish over a very mat paper.