We design meaningful brand experiences that increase the perceived value of brands.


We design meaningful brand experiences that increase the perceived value of brands.

We are an international branding studio with offices in Lima and Madrid. 20 years experience in New York, Tokyo, Madrid and Lima working with clients from various industries give us a global vision.

The passion for our work and our international customers have made us natural coolhunters. We have the vision, intuition and sensitivity to collect demographic information for new markets and consumer trends. To differenciate, observe and analyze these trends makes us understand what are the new benchmarks of creating successful strategies.

Our work process is based on extensive research, working as a team with our clients on strategic plans, questioning established truths, generating new ways, transforming perceptions and maximizing the value proposition. We create memorable brand experiences that go beyond the product, giving almost revolutionary unique solutions that create loyalty beyond reason.

Branding Services: naming / brand consulting / communication strategy / retail branding

Design Services: logotypes / visual identities / packaging design / editorial design / exhibition design / signage / animation / product design / art direction

Software Services: websites / interface design / UX





Richars Meza Creative Director

Richars Meza is a Peruvian born Spanish creative director and typographer. He founded IS Creative Studio in Madrid in January 2010, where he conceptualizes products and packagings, ad campaigns and catalogs, logos and brand identities, as well as events and installations.

Richars Meza studied graphic design and advertising at Toulouse Lautrec Institute and IPP in Lima. He started his career working for the renown graphic design consultancy Studioa/Interbrand, Axis and the largest advertising agency at that time in Peru, Causa/Leo Burnett.

He moved to New York City in 1989 to study interactive design and animation at Pratt Institute where he worked for the interactive agency Oven Digital (where he won a Gold Pencil at One Show Interactive 2000), the corporate design firm Siegel Gale, and the advertising & design agency Blue Dingo.
After four years in New York City, he moved to Tokyo to work as an Art Director for the interactive studio Insentiv Media, designing art works for Nikon, Mazda, Mitsubishi Electric, Tosoh, Fuji Xerox and Toyota.

In 2003 he relocated to Madrid to co found a design company  to be in charge of the creative direction, working for the Spanish film industry and other cultural institutions. Seven years later in 2010, after winning at the European Design Awards and Premios Laus, he began a new phase establishing his own design firm, IS Creative Studio.



Brand New Awards / Basic Identity Award – Latin American Design
Brand New Awards / Comprenhensive Identity Award – Madrid Street Art Project

Brand New Awards / Best of Category – IS Creative Studio
Brand New Awards / Basic Identity Application – IS Creative Studio
Brandemia / Nominación a mejor agencia del año

Conferences & Exhibitions

Brand New Conference, Chicago
Milan Design Week – Fuorisalone Ventura Lambrate, Milan

Weltformat 16 – Poster Festival, Lucerne
London Design Biennale, London
Coloquio Diseño Gráfico PUCP,  Lima

Museum voor Communicatie, The Hauge
Behance Portfolio Reviews, Lima

Behance Portfolio Reviews, Lima

8º Coloquio de Diseño Gráfico – Pontificia Universidad Católica Perú

ADI Design Award Exhibition – Hangzhou, China
OFFF Barcelona – Disseny Hub

MADinSpain – Palacio de Congresos, Madrid
OFFF Barcelona – Centre de Cultura Contemporània, Barcelona

Festival VivAmérica – Matadero, Madrid
Pecha-Kucha – Centro de Turismo Colón, Madrid


I Love Helvetica, Victionary – Hongk Kong
DPI Magazine – Taiwan

Neon, Victionary – Hong Kong
Brochure&Layout, High Tone Publishing – China

Just Kidding, Victionary – Hong Kong
Single Page Design, DesignerBooks – Beijing, China
Colour, Victionary – Hong Kong
ADI Design Annual Vol.3 – Hangzhou, China
IdeaFixa Magazine – Sao Paõlo, Brazil
Way of Sign III – Hong Kong
Choi’s Gallery Magazine Vol.16 – Shanghai, China
The Best of Brochure Design,
Rockport Publishing – San Francisco, USA
Brand, High Tone Publsihing – China

Innovation Stationary Graphics – Barcelona